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New Year, New Look, Same Core Commitments

You might notice things look a little different around here. Last week, we went live with our new website, one of the largest and most visible components of Woodard & Curran’s rebrand.

Our new branding combines updated messaging and design to reflect the business we are today: grounded in our core tenets, while strategically evolving. I’m confident that the new image we’ve created together not only encapsulates our mission, vision, and values, but also, and perhaps most importantly, represents the firm we’ve become over the last decade. That firm is comprised of a diversity of people, perspectives, geographies, and expertise, all positioned to make a meaningful impact for our clients, our communities, and the environment.

Whether we are talking to potential or current employees, clients, or communities we serve, our brand helps tell the story of Woodard & Curran and position our business to address the challenges of the future.

Logo

 

Inspired by elements of nature, Woodard & Curran’s new mark has an underlying framework that illustrates a balance of air, land, and water: all elements that our company works to protect. The design implies motion, mirroring our approach and orchestration of the processes through which we lead our clients toward desired outcomes.

Our story, our vision, our brand

A major aspect of our rebrand has been articulating our message. Our story is about the relationships we build and the impact we have on the world. In its simplest form, this is our promise to our employees, our clients, our communities, and our planet:

Author

Alyson Watson Chief Executive Officer

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Woodard & Curran is more than just a consulting firm – we are an integrated science, engineering, design-build, and operations company specializing in water and environmental projects. Our depth of experience across these disciplines makes us uniquely suited to handle any project with a completely tailored approach. By partnering with our clients, adopting their priorities, and understanding the realities they face, we deliver one-of-a-kind answers to unique problems, with a truly collaborative working style. We believe that doing good work for our clients goes hand in hand with doing good work for the companies and communities we serve, and for the planet as a whole, and that all good work begins and ends with a happy, healthy team. These commitments — to each other, to our clients, and to the world around us — define Woodard & Curran.

HONORING OUR PAST, EMBRACING OUR FUTURE

Speaking with clients and employees, we have taken time to assess our brand. See how the process has reaffirmed our purpose and solidified our brand image and message.

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