You might notice things look a little different around here. Last week, we went live with our new website, one of the largest and most visible components of Woodard & Curran’s rebrand.
Our new branding combines updated messaging and design to reflect the business we are today: grounded in our core tenets, while strategically evolving. I’m confident that the new image we’ve created together not only encapsulates our mission, vision, and values, but also, and perhaps most importantly, represents the firm we’ve become over the last decade. That firm is comprised of a diversity of people, perspectives, geographies, and expertise, all positioned to make a meaningful impact for our clients, our communities, and the environment.
Whether we are talking to potential or current employees, clients, or communities we serve, our brand helps tell the story of Woodard & Curran and position our business to address the challenges of the future.
Inspired by elements of nature, Woodard & Curran’s new mark has an underlying framework that illustrates a balance of air, land, and water: all elements that our company works to protect. The design implies motion, mirroring our approach and orchestration of the processes through which we lead our clients toward desired outcomes.
Our story, our vision, our brand
A major aspect of our rebrand has been articulating our message. Our story is about the relationships we build and the impact we have on the world. In its simplest form, this is our promise to our employees, our clients, our communities, and our planet: